MeridianBet
Founded in Europe in 2001, Meridian is a well-established sports betting and gaming group, currently operating in 18 countries across Europe, Africa and Latin America. We operate through 993 betting shops and online and remain primarily focused on sports betting, whilst also providing various casino and other fixed odds games. Meridian operates almost exclusively in regulated markets, and the core countries where business is currently conducted being Serbia, Cyprus, Montenegro, Bosnia and Herzegovina, Tanzania, and Malta. We currently directly employ approximately 1,500 employees. Through the use of our proprietary technology, we have developed a scalable system that allows Meridian to operate in multiple countries and currencies, by leveraging the same technical and odds setting and risk management infrastructure. In addition, we have a flexible omni-channel approach to markets, including retail, desktop online and mobile. Meridian also offers its customers a number of owned or licenced gaming products such as casino games, slots and roulette, where approved to do so, to its retail and online customers. The majority of Meridian’s business is direct B2C but it also has an indirect B2B franchise model where we licence the use of our proprietary sports betting technology to local partners who operate under the Meridian brand. Meridian delivers its sports betting and casino products both directly to customers (‘B2C’) through physical shops as well as online and also indirectly on a B2B basis through franchise and joint venture arrangements.